Virtual reality is growing steadily and is projected to reach a revenue potential of more than USD 28 billion in 2022. Over the next 10 years, it is forecast to develop at a 15% compound annual growth rate (2022 to 2030). Virtual reality (VR) is being used by more and more companies in their marketing […]

Influencer marketing is becoming a widely used strategy for internet and business promotion. Influencer marketing is a type of social media promotion where companies pay individuals to spread the word about their goods or services to their followers. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the current day. Collaboration

Marketing is a broad term with many facets and segments. With this wide range of segments, people believe in one part more than the other. While some people believe in using brand influencing as a marketing tool, others may find another branch of marketing interesting and effective. However, choosing the an effective marketing strategy requires

Marketers have increasingly used the potential of digital communication as a result of the growth of digital technology over the past two decades to reach more audiences.  According to Hubspot research, consumers are more connected than ever and spend more than five hours each day using smartphones. According to Tech Times, over half of Americans

Consumers and organizations communicate through highly tailored, in-the-moment interactions that closely resemble the flow and simplicity of natural conversation as part of customer engagement with an approach known as conversational marketing. These discussions can either be proactive (started by the company) or reactive (initiated by the consumer). Conversational marketing is interacting with website visitors, turning

Introduction Intelligent technology solutions are being quickly adopted by many businesses in order to promote operational efficiency and enhance the customer experience. Artificial intelligence (AI) marketing platforms are a common kind of these clever solution. These platforms allow marketers to get a more detailed, all-encompassing picture of their target audiences. AI marketing is a strategy